YAINIS BURGOS
PERFORMANCE MARKETER
I am a seasoned performance marketer specializing in paid media strategies and campaign management. Highly educated in marketing and business strategy, I excel in strategic planning, digital marketing, SEO/SEM, social media, and content marketing. My skill set includes campaign strategy, insights & data reporting, brand identity, agency management, analytics, and conversion rate optimization, with a strong commitment to diversity, equity, and inclusion. I thrive in unlocking synergies between individuals and teams, driving innovative solutions and fostering inclusion.
01 PORTFOLIO
MY LATEST WORK.
02 SKILLS
BRAND IDENTITY ONLINE MARKETING
STRATEGIC PLANNING DIGITAL ADVERTISING
CAMPAIGN STRATEGY AGENCY MANAGEMENT
SOCIAL MEDIA STRATEGY INSIGHTS & REPORTING
SEO/SEM BLOGS & EDITORIALS
ONLINE CANDIDATE EXPERIENCE EVENTS
03 EXPERIENCE
JUL 2023 - PRESENT
CITIBANK
sR. GLOBAL Campaign MANAGER
Drive global marketing campaigns across key priorities to scale impact, efficiency and the effectiveness of the organization overall. Develop, manage, and execute key global campaigns utilizing a multi-million dollar budget.
2023 - PRESENT
CONSULTING
FOUNDER,
THE FAITHFUL HUSTLE
Consult with small businesses on the design, development and execution of marketing campaigns and programs in order to create a strong brand presence and increase traffic and sales.
OCT 2021 - JUL 2023
META
SR. MARKETING MANAGER
Spearheaded impactful marketing campaigns through global collaborative partnerships, employing strategic planning, production, and optimization of a multi-million dollar digital media budget to achieve unprecedented business outcomes.
JUN 2018 - OCT 2021
LENNAR HOMES
MARKETING MANAGER
Managed the digital campaign strategy and agency partnership for the Tampa division while working with XFN partners and national Marketing & Sales leadership to ensure all KPI goals were being met.
OUTSTANDING EXPERIENCES
HEAR IT FROM THEM
I can’t thank you enough for this morning’s clarity call. I think our team got more helpful information in our 30 minute conversation today than we have in the past 6 months of our marketing search. You provided amazing feedback and opened our eyes to the importance of sponsorship and how we should focus our campaigns.
Designing in Color
SIERRA R. | MIAMI